scfc.Soma Cipher
Frameworks Company
Independent thinking. Connected systems.Johor Bahru · Working across borders

Complexity, made clear. We design, build and repair digital systems for complex organisations.

We design, build and repair digital systems for complex organisations.

Discuss a project ↗Explore the work ↓
Fig. 01 / Making the connections visibleAn architectural illustration of disconnected layers connected by a common structureSTRUCTURESYSTEMONE THREAD OF RESPONSIBILITY

Map the relationships, responsibilities and rules before the build begins.

An interactive study in connected systemsSCFC / System study

Experience across complex environments

PropertyHigher educationMedia & publishingHealth
01 / Client case studies

The brief. The work. The result.

Selected client engagements in publishing and information architecture, with related writing on the delivery challenges behind the work.

SHARED PUBLISHING MODELMARKET 01MARKET 02MARKET 03Conceptual system study / Distribution
Diakrit / Property01 ↗

One publishing system.
Many markets.

The brief
Support property publishing across seven national markets, with local teams working through shared tooling and different publishing routines.
My contribution
Established and improved production pipelines, template rules, marketing technology connections and page-level optimisation.
The result
Production moved toward repeatable publishing across markets, with page requirements carried through the pipeline.
Read the client case study ↗Related thinking / From the blogThe Senior Developer Is a Lookup Table ↗Why system relationships need to outlive the people who remember them.Illustrative scenario · Separate from this client engagement
Conceptual system study / Reconciliation
CQUniversity / Higher education02 ↗

A common architecture
for a complex institution.

The brief
Reconcile a university estate spread across seven CMS platforms while faculties and campuses continued to publish.
My contribution
Digital direction, information architecture, migration work and publishing governance across distributed organisational owners.
The result
Supported the wider programme’s move toward a coherent information architecture and governed publishing decisions.
Read the client case study ↗Related thinking / From the blogThe Migration Passed. The Website Failed. ↗Why a successful import cannot prove that a working service survived.Illustrative scenario · Separate from this client engagement
Also in the record: connected course and provider publishing for vocational education.View all selected work ↗
New / Practical field notes

Useful answers for difficult work.

Enquiry workflows / SCFCYour contact form works. Does the enquiry reach someone responsible?A success message proves that a form accepted input. It does not prove that the right person received it, owns the next action or can see whether the customer was answered.Read the field note ↗Kitchen equipment / SCFCA photo, half a model number and an urgent spare-parts requestA useful parts enquiry starts by reducing ambiguity: identify the equipment, preserve the clues in the request and verify fit before anyone promises a replacement.Read the field note ↗Rebuilds and migrations / SCFCThe rebuild preserved the pages. Did it preserve the relationships?A migration can reproduce every URL and still break the connections that make products, variants, documents and categories usable.Read the field note ↗
Browse all articles ↗
02 / Where I come in

Here’s exactly
what we do.

Senior capability across the decisions that connect content, technology and the day-to-day operation.

01

Diagnose

Follow the records and handoffs. Find where the system stops agreeing with the work people need to do.

02

Map

Make the entities, dependencies, decision owners and repair boundary clear enough for a team to act.

03

Deliver

Carry the agreed architecture into implementation, handover and the stewardship needed to keep it working.

03 / The practice
25+Years across disciplines

A broad perspective.
A directly responsible practitioner.

I’m Soma Cipher. My experience spans executive leadership, journalism, design, publishing and engineering — the disciplines that meet inside complex digital work.

I work directly with organisations or alongside agencies. You work with me on diagnosis, architecture and the critical decisions, with specialist support shaped around the job.

Meet the practitioner ↗
Soma Cipher
For agencies / A working principle

Your client. Your creative relationship.
A senior technical partner behind the work.

04 / Start a conversation

What are you trying
to make work?

↗

Tell me what needs to happen and where it gets difficult.
A few sentences are enough to start.